OK, so the sorry tale of the White Van Man seems to have changed fairly dramatically. It appears our lager swigging lout of the road (and yes I own a White Van, so that’s apparently me), has decided to give his or hers image a ‘refink‘.
Perhaps the fitting image of the circa 90s/00s White Van Man – angry and generally frustrated with his job driving your goods around. However new research published today has suggested that out of a poll of 1,000 van drivers only 8% live off the omnipresent morning fry up with a frankly shocking 44% eating cereals for breakfast, and it doesn’t stop there, could it be the healthy breakfast which are encouraging white van chaps to head to the gym? With 40% regularly visiting the gym and an encouraging 74% would not consider themselves overweight.
Technology wise it seems they are moving with the trend 8% of White Van Men own some form of ‘technical electrical’ product such as a Blackberry or Iphone. On a touching note the favourite activity of a white van man is too spend time with his family on his days or night off, followed closely by watching and playing sport (football) and listening to music, Timberland anyone?
It seems that the modern Vans these men and women drive could be the reason behind the change, Sat-Nag anyone…
There are many benefits to using digital music as opposed to using CDs or even Vinyl. The process of downloading a digital music file to your computer, apparently is (according to Katie Fehrenbacher over @ GIGAOM) eliminating the energy required to produce and ship a CD – this also includes you driving to the store and actually buying it, and then driving back!
The Music Flow...
Researchers at Stanford, Lawrence Berkeley National Laboratory and Carnegie Mellon University, including so called ‘IT energy’ guru Jonathan Koomey have found that despite the energy used from downloading music from the internet, digital downloads can reduce amount of energy consumed by the delivery of music, in terms of effecting the amount of energy used and carbon dioxide emissions by between 40-80% This in my mind sounds good, but of course there are things which would be effected.
For a more detailed look at the research please visit here
Poorer and Poorer by the day
I, for one am a big fan of actually ‘owning’ an album or a single; nothing in my mind beats the feeling of holding a brand new, essentially piece of art, made by my favourite artist(s). This feeling was especially exaggerated when I was younger as it had generally taken me a few weeks of ardent saving.
Now whether or not the idea of actually owning the greatness that is an album in all of its atomic mass, will be one which is taken away from us by the fervent eco-warriors of our age remains to be an issue which will need to be worked out for the best. Hopefully the war against climate change will not ‘sacrifice another victim’ the beloved CD and the joys that owning a piece of art…
GANG GANG DANCE - Click for Play
What next an end to live music…?