It is a fact that if you want people to take you seriously in business then you need to dress to impress. The first thing that those that you are interacting with will judge you on is your shoes. It does not matter who you are or what you have to say or sell, the shoes on your feet will be making a large contribution to the judgements they are making about you.

The clothing you choose to wear is also a part of the brand that you are building for your business. This is not a tricky thing to get right – tried and tested is the way forward here.

One aspect that is often overlooked by people starting out in business however is the contribution to their image that is made by the cars that they drive.

If you show up to that all important meeting driving an old banger, what does that say? Anything other than the latest, smartest ride says you are a loser, and nobody wants to back a loser.

There is a saying: ‘fake it until you make it’. Smart new cars are expensive to buy, and will be low down the list of priorities of a business start up.

Fortunately leasing a business car is easy. Without a large up front outlay you can get the transportation that you need in a style that does not embarrass.

A German car is always a good look. A BMW 7 series certainly sends all the right signals to investors:

Another classic German marque is Mercedes-Benz. The current E-class in particular is a beautiful piece of design: