With the recent explosion in interest that premium children’s fashion has experienced it is hardly surprising that the designer collections which are becoming more and more common should find their way onto the catwalk. The last five years has seen a number of top designers introduce kids’ wear into their collections as junior celebrity fashion freaks like Suri Cruise are frequently pictured wearing expensive couture outfits. The publicity opportunities created by such youngsters have obviously not been lost on the designers and now junior apparel is to have its own fashion week in London.
The first Global Kids Fashion Week was held at London’s Freemason’s Hall 19 -20 March 2013 and showcased designer fashion labels like Junior Gaultier and Paul Smith alongside premium and emerging brands including Scotch R’Belle, Munster Kids and Diesel. The first day of the show will be a press event which will highlight trends for 2013/2014. On the second day the event will be open to the public with the proceeds from ticket sales being donated to the charity Kids Company who provide practical, emotional and educational support to under privileged children in our inner cities.
Fashion shows are not the only entertainment on offer at Kids Fashion Week. There will also be play activities which are being organised in conjunction with the Victoria & Albert Museum of Childhood. There also activities provided by supporting products and brands like Little Bu child friendly nail polish and so the kids can look forward to both fashion inspiration and a liberal dose of dressing up and play. Refreshments will be on hand for worn out parents!
It is hoped that Global Kids Fashion week will become a popular annual occasion and partner events are already on course in the Middle East, Australia and the United States. You never know there could be some celebrity visitors in evidence, popping in for a sneak preview of the new collections and no doubt showing off their kids’ latest designer outfits. The big question is whether the likes of Romeo Beckham will make starring appearances on the catwalk? Fresh from his recent engagement modelling for Burberry Beckham Junior would surely be the obvious choice as star of the Fashion Week show.
The world of children’s fashion looks set for a bright future. Images of celebrity offspring sporting the latest styles are inspiring an interest in kid’s fashion amongst parents and children alike. If you spot a celebrity’s child wearing something you like it only takes a matter of seconds to find out what it is and where you can buy it and so designers will be only too happy to provide clothing for these youngsters in the hope that they get pictured wearing it. Luxury children’s wear is a £500 million business in the UK alone and sales are growing twice as fast as for luxury women’s apparel. Junior designer clothing is most definitely an expanding market and that growth is set to continue for some time to come.
Sally Stacey is an enthusiastic blogger with a keen interest in what is happening in the world of fashion. She is currently writing on behalf of I dream elephants, online retailers of equisite clothing for kids.