Flowers have always played a big part in women’s wardrobes but lately they are really in the fashion spotlight. Designers such as Prada and Moschino have been showcasing floral patterns on their runways and so we can certainly expect to see more and more of them in our high street and favourite online retailers. They might be everywhere but there are some simple ways to get a great look which includes flowers. So how can you introduce florals to your wardrobe without looking like you’ve stepped out of an explosion in a Cath Kidston factory?

Keep it simple

As with all things bold, keeping it simple is key. That is to say that you should stick to one item in floral print to avoid looking too busy on the pattern front. Here you could choose a pair of patterned trousers or a patterned blouse perhaps but never both at the same time. Pair either of these with plain items such as cotton trousers or jersey t-shirt style top or blouse and you’ll avoid looking over the top. There are some gorgeous floral dresses available these days too and though this is head to toe flowers, it can work well with plain accessories.

Alternatively, if you’re less confident with patterns then there are some other options to inject the floral touch to your wardrobe. You could stick to a plain outfit and add patterned shoes or accessories. There are plenty of gorgeous chiffon or silk floral scarves out there that can bring a touch of spring to your style without being overboard. There are also some fabulous floral knits around that give a pretty, casual look and can be dressed up or down depending on the occasion.

Pick an accent

Just like in interior design, you can include some more colour to your look by picking out an accent shade from your floral patterned item. For example if you we were wearing a floral patterned pencil skirt with a few lemon flowers included in the print, then a plain lemon cardigan should look just co-ordinated enough.

Don’t be too matchy matchy

Alongside your one item of floral clothing and maybe one of plain accent clothing it is far better to then stick to neutrals for everything else. Being too matchy matchy with your look i.e. wearing everything else in the accent colour, is a sure fire way to age yourself and look frumpy. Pairing your floral with neutral tones such as white, ivory, nude for example is a much more modern way to include pattern and colour and, as they’re neutral, there is much less possibility that they may clash with your bold pattern.

Tone down the twee-ness factor

Though many of us are suckers for flowers, if you’re not careful it can create a look that it simply too twee and girly and this isn’t flattering on an older woman. One easy way to avoid this is to pair your florals with slightly more masculine touches such as a fitted blazer style jacket or jeans for example. On the same theme, to avoid looking way too much you should keep your accessories to a minimum. Although you might be feeling particularly spring-like, don’t be tempted to go overboard with lots of accessories. There are some pretty hair flowers and jewellery featuring pressed flowers, for example but just don’t go there. Your floral print clothing has a lot going on without the need to be over elaborate. Keep your accessories as simple as possible and as few as possible. A plain silver bangle will help make your floral print stand out instead of competing with everything else.

Jo is a 40 something woman who is looking for stylish clothing ranges which are age appropriate especially in terms of comfort and cut of blouses and trousers.