There are some unique challenges to online fashion retail. People are all kinds of funny shapes and sizes – and it is tough to know how a garment will look on you without trying it on.
Some of the problems of selling things online cover all areas however, and are not limited to a particular product or market. Take a look at this (very funny video). If that seems like any sites you use you need to ask yourself why you are using them.
It is important that the user experience online is improved. As the consumer the only thing you can do is vote with your feet and refuse to give business to those who make it hard to use there sites. It is also important to remember that even online you have consumer rights, and to be aware of them.
It is a fact that if you want people to take you seriously in business then you need to dress to impress. The first thing that those that you are interacting with will judge you on is your shoes. It does not matter who you are or what you have to say or sell, the shoes on your feet will be making a large contribution to the judgements they are making about you.
The clothing you choose to wear is also a part of the brand that you are building for your business. This is not a tricky thing to get right – tried and tested is the way forward here.
One aspect that is often overlooked by people starting out in business however is the contribution to their image that is made by the cars that they drive.
If you show up to that all important meeting driving an old banger, what does that say? Anything other than the latest, smartest ride says you are a loser, and nobody wants to back a loser.
There is a saying: ‘fake it until you make it’. Smart new cars are expensive to buy, and will be low down the list of priorities of a business start up.
Fortunately leasing a business car is easy. Without a large up front outlay you can get the transportation that you need in a style that does not embarrass.
A German car is always a good look. A BMW 7 series certainly sends all the right signals to investors:
Another classic German marque is Mercedes-Benz. The current E-class in particular is a beautiful piece of design:
100% silk, Hand pleated and containing hundreds of LEDs. Allows you to sparkle and glow in the color of your choice!
The K-dress, bearing a genetic similarity with the dress CuteCircuit created for Katy Perry for the MET Gala (above), was unveiled during a special catwalk event in Paris. The K-Dress is made entirely in the UK of 100% luscious hand-pleated silk chiffon and silk taffeta. And it features hundreds of LED lights embedded in the fabric that glow and sparkle in whatever colour or pattern you choose!
The K-dress has a small snap-in controller that recharges via USB, just plug it into your computer USB port and charge it up! The battery is fully charged in about 2 hours and you can sparkle for the whole night!
CuteCircuit products have been exhibited in museums and exhibitions the world over. The groundbreaking Galaxy Dress by CuteCircuit is now in the permanent collection of the Museum of Science and Industry in Chicago.